The Chicken of the Sea® Mermaid is one of the best-known icons throughout the world. She first appeared on the Chicken of the Sea® label in the early 1950s and has symbolized quality for the brand for more than 50 years! The Mermaid was the focal point for the brand's advertising for many years, and the recognition of this icon is every bit as strong today.

The catchy jingle that was developed in the early 1960s continues to be used in today's advertising: Ask any Mermaid You Happen to See... What's the Best Tuna? Chicken of the Sea®!