Chicken of the Sea Launches Revised
Web Site, Online Affinity Program and More
SAN DIEGO –Dec. 10, 2003– While sustaining its
nostalgic appeal, Chicken of the Sea International embraces
a youthful dynamic with a modern upgrade of its infamous
icon and, most recently, the redesign of its Web site and
launch of an online affinity program, the "Mermaid Club."
The revised corporate Web site has a modern look, feel and
convenient functionality. The homepage of the site links
to the following sections: product information, healthy
living tips and articles, Mermaid news, FAQs, dolphin safe
policy, the Mermaid store, and company history and background.
Also accessible through the Web site is the "Mermaid
Club." The club is free to join, and offers members
a database that features exclusive recipes with photos, nutritional
information and more. The recipes can be searched by categories
- fast meals, no-cook and healthy meals, and the Mermaid's
favorites - or by key word search, by type of seafood and
type of dish such as breakfast, lunch, dinner or salad entrées.
"Our customers have consistently demonstrated a desire
for easy online access to great-tasting seafood recipes and
health information," said Don George, senior vice president
of marketing for Chicken of the Sea. "Our new Mermaid
Club offers exactly that as well as member-only benefits."
The Mermaid Club allows members access to: a Health Information
section for reports on topics such as the benefits of omega-3,
the natural fat found in seafood that has proved effective
against numerous ailments from heart disease to asthma;
the Birthday Club, a recognition program that sends a birthday
greeting and coupon to registered members; the Mermaid
Memo, a monthly e-mail newsletter; a Recipe Discussion
Board, where members can communicate with each other on
a variety of topics; and monthly promotions and special
deals where members can win free gifts and Chicken of the
Sea products.
To register for the Mermaid Club, visit www.chickenofthesea.com,
click the "Mermaid Club" icon and fill out the
registration form or visit www.chickenofthesea.com/mermaidclub.
Chicken of the Sea does not sell, trade or rent personal
information about its users. In addition, Chicken of the
Sea will not send unsolicited communication via e-mail, and
members can unsubscribe at any time.
Winner of the "Best Taste Award" from the American
Culinary Institute, Chicken of the Sea is a seafood category
leader providing a variety of canned and pouched seafood
products, including tuna, salmon, crab, shrimp, oysters,
clams, mackerel and sardines. Both the Mermaid and the Chicken
of the Sea brands are among the most recognized in America.